Customers' demands are more complex and harder to meet than ever before, which means that clubs are constantly up against a diverse range of competitors. With all of this tough competition, how does your facility stay ahead of the game? With Myzone, you can deliver experiences that better empower, drive, and reward your members for their effort.
Adding the aspect of gamification to your gym strategy can effectively engage your members, driving them to be more involved and more present in the community you're building. But how do you add gamification into your club? Gamification comes in different shapes, but you could start by introducing interactive challenges that empower your members to stay connected, embrace competition, and overall enjoy training at your facility. Clubs across the world use Myzone to help amplify a sense of community and teamwork among members. The purpose of Myzone is to help people feel good about exercise by rewarding effort, which helps with increasing member retention. Because Myzone rewards effort and not fitness, members are motivated to keep putting in more and more work.
With Myzone you can easily create powerful challenges to engage your members, bring a 'buzz' in your club, and motivate all users. MZ- challenges increase club usage by promoting higher yielding services and generating referrals. With this mind, it's important to mention that Myzone is the only physical activity tracker that aligns with W.H.O guidelines of physical activity, 75 mins of intense or 150 mins of moderate exercise per week, equates to 300 Myzone Effort Points (MEPs) per week or 1300 per month. For achieving 1300 MEPs per month, Myzone rewards you with effort over time using those MEPs, and a game-based status platform built on rewarding exercise adherence.
Can Zone Match be a game changer?
Using Myzone Effort Points (MEPs) and the Zone Match class programming feature to display on screen, you can design a workout session by prescribing the intensity zone (colour zone, effort zone) that each member must match for the desired length of time while moving through all 5 colored zones throughout the duration of the workout. How accurate the members match the zones with their own effort zone is displayed on the screen as a % score on their zone tile. Trainers & members can see on the screen in real time how well they are matching the zones. The effort tiles change position on the screen depending on the order of current, best % score. At the end of the session, the post workout summary shows who matched the zones more accurately than anyone else, giving you a winner. It’s fun, challenging, and engaging.
It's worth highlighting the top 5 most important aspects of gamification with Myzone:
- Builds community
- Attracts new members
- Enhances and adds new class programming
- Engages members with challenges
- Gamifies the exercise experience
You can argue that while participating, you must focus on your own effort tile as it changes position on the screen, whilst always trying to match the prescribed zones in time. Your members will be competing with themselves and the others at the same time, bringing out that healthy competitive nature none of us knew we had.
With the Myzone App and challenges, it’s easy to share the experience with likes, comments, messages, sharing workouts & photos, making it easy for operators & trainers to run challenges for a fun way to engage with their members. This builds on club culture and the overall community in and outside of your four walls. A more engaged member is ultimately someone who simply stays for longer and is definitely more loyal to your club.
To conclude, you can easily gamify your workout experience with Myzone and its features by coaching to the Zone Match scores and using MEPs for incentives & rewards with leader boards, leagues, cup finals, etc. Here at Myzone, we think everything is all about the timing and learning how long you have to push to get into the yellow and red zones, and how long it takes for you to recover back down into the green and blue zones.
As part of our corporate culture, each Friday we partake in lunchtime workouts, creating a bit of fun and camaraderie amongst colleagues. The 3 people with the lowest overall Zone Match percentage score, buy the top 3 winners lunch. For us, gamification stems from the core of all our activities because we know that nothing engages people more than some friendly, healthy competition. If your club has lost its sparkle, fun, and excitement, don't wait to get in touch with us so that we can discuss how Myzone can help you.
