It’s no secret a healthy workforce is a productive workforce, and corporate wellness programmes are enjoying a rise in popularity as a result.
Plenty of research has proven that healthy employees report higher levels of happiness, greater productivity and take fewer sick days. Introducing health and fitness initiatives to the workplace can, therefore, provide big benefits to a business, and not just as a recruitment incentive!
Why does corporate wellness matter?
Being healthy is big business. In fact, the global wellness industry is currently worth $4.2 trillion. In a 24/7 global economy, employees seem to be constantly plugged in, and lines between work and play have been blurred by advancements in technology. It’s more important than ever that businesses prioritise corporate wellness as a protective measure for their workforce.
If companies want healthy and productive teams, they need to encourage people to take time for themselves and care for their physical and mental well being.
How to win over corporate clients
So how can gyms and fitness clubs tap into the power of corporate wellness schemes to grow new memberships and improve club retention?
The answer: wearable fitness technology.
In 2019, the American College of Sports Medicine (ACSM) declared wearable tech the top fitness trend. And with reports suggesting the wearable fitness tracker industry will come to be worth nearly $2.8 billion in 2020, it’s a great time to introduce the Myzone fitness tracker as another string to your bow when differentiating your club from the competition.
Catering to corporate wellness initiatives is a great way to increase gym membership, but offering corporate discounts to local companies is nothing new. If you’ve been in the health and fitness industry over the last decade, chances are you’ve already had this idea. But then so has everybody else. Clubs need a way to stand out from the crowd, cut through the noise and prove their worth. Myzone’s wearable fitness tracker provides the perfect opportunity to do just this, delivering trackable results based on effort, not fitness.
Three steps to corporate wellness success
Three factors will usually determine whether local organisations choose your club as part of their corporate wellness programme: location, cost and facilities.
Unfortunately, some of these are out of your control (your club is either close enough or it isn’t, and you can’t compete with budget prices if you’re a luxury service!) However, with a Myzone fitness tracker system installed, you can now add a fourth and arguably game-changing determinant to swing the CEO’s vote in your favour: effort-based results leading to a healthier workforce.
Simply offering a free or reduced health club membership isn’t enough to achieve long-term and meaningful employee engagement with corporate wellness schemes. We know that Myzone users increase their club visits by 33% and stay 24% longer - key benefits to businesses under pressure to show the value of their investment.
Not only that, employee health is a difficult metric to track owing to the multivariate factors involved. But with a Myzone fitness system in your club, you can now demonstrate to key decision-makers (often those in charge of company budgets) how your club can finally turn an intangible spend into a trackable metric. Using the Myzone app, you can show businesses how your club can encourage positive health and fitness results, by monitoring user effort rather than fitness. 
Close more corporate clients
Corporate wellness offerings have already been proven to decrease absenteeism, reduce health insurance costs, increase productivity and improve employee retention. Investing in staff health is common sense for any business.
By installing Myzone, you can also keep your club in good health, standing out from the competition in your next pitch for corporate business. Prove that you can improve employee engagement and commitment both in and out of the gym. Myzone fitness trackers really are the perfect wearable tech for the twenty-first-century business.
