Making a client feel valued and understood makes a big difference to client success and retention. If the only person who knows or cares that we put in time and effort to exercise is us, it is easy to lose sight of the process and simply make the choice not to.

Have you ever wondered what separates average from superior coaches in the fitness industry? Why do some instructors teach just ‘okay’ classes with average attendance while other instructors lead superior classes that have waiting lists? One key factor is – Emotional Intelligence.

Simply put, EI is the ability to identify and monitor both your own feelings and emotions as well as those of others and use the information to guide your thinking and action.

Health club members frequently admit to feeling overlooked in their facility due to staff lacking skills that are crucial in this industry.

Good trainers understand human behavior and know how to successfully lead and execute a client’s training plan. However, great trainers know how to inspire clients to lead an overall healthier lifestyle, and provide the support needed throughout their journey to achieve the vision.

Embrace technology and understand your client

As a personal trainer, delivering accurate feedback is key to helping your clients see results. During your sessions with clients, you can provide real-time feedback throughout each workout to encourage effort in the moment. The Myzone app is user-friendly and intuitive and allows users and trainers to see their results anywhere, anytime. Once you learn your client’s needs, you can make decisions and recommendations to support them, even when you’re not training together.

Many people are not intrinsically motivated and often have a negative perception of exercise, whether that be from a poor experience or a general skepticism towards the industry. With a platform like Myzone, you can offer clients support and hold them accountable during and between sessions. The Myzone App allows for engagement and helps to build a community amongst members. By linking clients together in a group message via MZ-Chat, you and your clients can stay connected with each other whether doing a group session or a one-on-one. You have the ability as a trainer to connect, congratulate and encourage motivation from your clients by simply messaging them or liking their workout, providing a sense of care and attention that makes clients feel valued.

Use data to improve output

It is human nature for people to look at exercise as more of a chore than a desire. When fitness professionals embrace wearables and use data to their advantage, it can improve business and help more people achieve their goals. We recommend focusing on metrics that are important to your client, such as MEPs or heart rate recovery. In doing so, you’re providing a tangible way to engage with their goal and create a sense of accomplishment, even after your training session has ended.

With Myzone, you can track your client’s intensity and give individually tailored advice to each client during classes. Members then have access to their unique performance stats and goals directly from their smartphone. It’s this combination of data and personal coaching that makes wearables in fitness a major step up from traditional exercise.

The more you engage with your clients in meaningful ways during and outside of their sessions with you, the more value you bring to their fitness experience, and the more likely they are to achieve their goals. From there, you and your clients will truly see incredible results.