As fitness professionals, we are in the business of behavior change. Whether it’s getting a sedentary person to move more, or helping a ...
This health industry is changing: no longer can large fitness chains rely on personal trainers or those teaching classes just ‘turning up’ to go ...
Client retention has long been an issue for smaller gym owners trying to run a year-round business. While bigger clubs can often afford to take the ...
With built-in preprogrammed and bespoke training challenges, the option to track both personal goals and biodata in real-time, and the use of ...
Making a client feel valued and understood makes a big difference to client success and retention. If the only person who knows or cares that we put ...
The fitness industry has undergone significant changes over the past several years. Any industry leader understands it is important to create a ...
It’s that time of year again when the fitness world prepares to tackle the latest trends that are swarming the industry. The American College of ...
Many gym operators assign the value of Myzone to member engagement, retention, and lifetime value. While they are not wrong, this statement overlooks ...
Motivation is the driver for behavior. It is proven that attendance is the biggest predictor for members likelihood of dropping out and repeated ...
