The fitness industry is an ever-evolving space. New trends pop up every year and some trends die, while others evolve into something new. Here are a few of the most promising trends in the fitness industry we are seeing for 2023, aggregated from recent reports and lists from across the sector.
Wearables
Wearables are a trend that will continue to grow and develop over the next five years. In the Worldwide Survey of Fitness Trends for 2023 ACSM report, wearables were listed as the number one fitness technology trend with consumers embracing data like never before.
It’s no longer just activity tracking, consumers are now using wearables for fitness levels, recovery, and programming, too.
Training efficiencies
The pre-pandemic training trends are now merging with pandemic tendencies. What does that mean? Simply put, you can expect the consumer to want a mix of options regarding how they want to train, including the recent trend of ‘exercise snacking’ - quick 10-minute workouts spread throughout the day.
In terms of your facility, this may mean a consumer chooses to join your gym because it’s convenient and accessible or simply to supplement their current practices. In many lists, this is termed ‘consumer flexibility’ or ‘hybridisation’.
Wellness and recovery
Wellness is more than just a buzzword. It has become an essential part of many people’s lifestyles and, interestingly, has been cited as particularly relevant among males.
Wellness is now a market worth over one trillion US dollars [McKinsey] and continues to grow with every passing year. But what exactly does this mean? Well, it encompasses everything from recovery, to rest and sleep quality, nutrition — even mental wellbeing.
Gamification
This is another consistent trend over recent years, and it continues to be a huge part of how we use technology within the fitness industry.
It can be simple challenges and unique classes to pulling on a headset or embracing the metaverse. In different lists, it’s termed in different ways and ranges from fun and accessible classes, such as the Myzone Zone Match, to more exclusive and high price point experience.
But when you look at what these things have in common, they all increase the fun of fitness and motivation while making exercise more enjoyable.
Affordable fitness solutions
The current global economy is a concern when considering engagement tools suitable for all members. Affordable fitness solutions are available that can not only deliver the results you’re looking for but will ensure you are a more inclusive facility.
In conclusion, we can see that the fitness industry is rapidly changing and evolving. In order to stay ahead of trends, it is important to keep an eye on what new technologies are available and what they can bring to our industry, through parterships and integration.
It’s also important to keep up with consumer demands. People don’t want just any old fitness equipment anymore – they want something that will change their lives. Now, get out there and embrace these trends!
