Anytime Fitness Santa Susanna in Catalonia took a bold step towards redefining the fitness experience, creating a dynamic space where technology meets community.
In May 2024, the Spanish Anytime Fitness club made Myzone the focal point of its innovative ‘Coaching Suite,’ creating a tech-driven, community-focused approach to fitness. Here's how Josep Turon and the Anytime team added value for every gym member.
“Our goal was to elevate the member experience by building a ‘club within a club,’" explains Josep Turon, club manager. “We wanted technology not only to drive progress towards fitness and health goals but also to create stronger connections between members and their coaches.
“By fostering this sense of community, we’re helping members develop a sense of belonging, which is crucial in keeping them motivated and loyal. This is exactly what Myzone delivers.”
Since launching Myzone and onboarding staff, more than 100 members have joined its growing private club community. As part of the Coaching Suite’s onboarding, members are introduced to Myzone and learn about the benefits of heart rate-based training for boosting health and performance.
They also discover the power of community engagement and are encouraged to participate in motivating challenges that help keep them training and on track.
Josep adds: “Myzone’s focus on rewarding effort rather than performance is a major advantage because it means everyone can get involved. Whether someone is a beginner or an elite athlete, they’re able to participate in challenges and to even have a shot at topping the leaderboard. It’s a real equaliser.”
For the coaching team at Anytime Fitness, Myzone offers invaluable insights. The solution delivers immediate, accurate feedback on training intensity direct to the App or in-club display board, allowing coaches to respond and suggest adjustments in real time for better results.
“Before Myzone, our coaches had to rely on members’ self-reports and visual cues to measure effort,” Josep explains. “Now, they can tailor training plans using real-time heart rate data, creating personalised programs that accelerate progress while ensuring members stay within safe training limits.
“Though Myzone is still new at the club, the impact is already evident. Members love tracking and logging their activity, both inside and outside the gym.
“Myzone enables us to extend our reach beyond the club’s walls and into members’ daily routines, supporting long-term habit formation – which is especially important during the early stages of membership.”
For more information, follow Anytime Fitness Santa Susanna on Instagram.