Core Health & Fitness are once again joined by Myzone this year for the memorial stair climb, honoring the fire service men and women that lost their lives in the September 11 attacks in New York.
The 09/11 StairMaster climb sees firemen from all over California come to the headquarters of Core Health & Fitness to replicate the climb of the Twin Towers in New York on their rotating step product. For the second year running, Myzone is also joining the commemorative campaign to provide demos, support and a Myzone screen.
“Core Health & Fitness and our StairMaster brand have a long history in supporting emergency responders around the world and StairMaster has always been a special modality for firefighters,” explains Jeff Dilts, VP, global marketing and product innovation at Core Health & Fitness.
“We are honored again this year to host the StairMaster 9/11 climb for an even larger group of firefighters that will climb in memory of those that have sacrificed their lives for others.
“The event will raise funds for the National Fallen Firefighter Foundation, supporting the families of fallen firefighters.”
Myzone will be on-hand to provide heart rate monitors that keep participants safe and reward their efforts in the stair climb, remembering those lost.
“This is our second year participating in this powerful and emotional event,” says Terry Woods, VP sales, Myzone Americas.
“Myzone is a perfect fit to create a safe environment for these firefighters who are participating, all while honoring those that sacrificed so much on 09/11.”