WHAT IS MYZONE?
Myzone is an easy-to-use monitoring system that measures real-time heart rate, calories and effort data. Physical activity from both inside and outside of the club is wirelessly uploaded to a user, trainer, and owner cloud account, providing relevant data that can be accessed anywhere in the world.
WHY DOES INTENSITY MATTER?
The beat of the heart is the gold standard of physical activity monitoring, and is the only accurate measure of effort (intensity).
The World Health Organization's Physical Activity Guidelines are based on intensity. Myzone automatically notifies users when weekly guidelines have been achieved, providing Health Club Operators with credible data on physical activity levels in their community. Identifying and rewarding effort over time is key to effective training and motivating members to achieve results.
Intensity matters and effort is a choice, so that's why we measure and reward it.
Key benefits of Myzone
Track ALL physical activity. No fitness equipment required. No reliance on self-reporting.
Connect with your network's exercise beyond the four walls of the facility. Monitor nutritional habits remotely and build loyalty through social media engagement.
Enhance your club's provision of personal training and group exercise, and drive revenues for higher yielding products.
Effort-based game functionalities like challenges and leaderboards make exercise fun and engaging.
Provide credible physical activity data linked to ALL exercise to support funding bids and to evidence the impact of physical activity in the community.
Simple, color-coded live feedback motivates members to stay on track. See results by identifying effort over time and highlighting progression toward goals.
Low set-up cost and turnkey solutions create an immediate return.
Encourage users with regular emails that acknowledge when they've met WHO guidelines on physical activity (300 MEPs = 75 minutes of vigorous activity OR 150 min of moderate activity).
How Does It Work?
Wear a belt
CHECK REAL-TIME FEEDBACK, INDOORS & OUTDOORS
RECEIVE EMAIL SUMMARY AND VIEW RESULTS
Myzone Feature Set
The Myzone heart rate monitor is 99.4% accurate to an ECG machine, ensuring that members get the highest standards when it comes to the tracking of physical activity.
Screens around the club provide a real-time display of members heart rate, training intensity, points earned and calories burned. Instant feedback and immediate reward drives motivation and encourages habit formation.
Constant product releases like the Myzone MZ-50 Watch and Sports Bra provide you with a secondary revenue stream and give your members an improved experience, helping them get the most from their physical activity.
Members can view their exercise, track nutrition, view before and after photos, and interact with their trainer through the convenient, free mobile app.
Personalized accounts provide members with detail on all exercise and nutrition, as well as highlighting progress towards personal goals and results. The enhanced 2.0 accounts leverage game and social features to motivate sustained physical activity.
Easy-to-digest reports provide key information on physical activity levels and class participation, allowing owners to better understand their members.
THE THREE E's OF TURNKEY MYZONE DEPLOYMENT
- 1. Myzone creates monthly eMarketing templates for clubs to schedule in their email marketing system and distribute to their members.
- 2. New, seasonal eMarketing templates from Myzone each quarter provide relevant marketing support for your club.
- 3. The HTML email templates are designed for quick editing to provide club members with a co-branded experience.
- 4. Myzone can partner with clubs to provide email scheduling and distribution, through a joint MailChimp account for seamless communications.
Automated email marketing requires little work on behalf of the club operators. Monthly emails provide broad, consistent engagement of members even if they are not actively visiting the club. Using email to engage non-active members is a significant opportunity for operators working to reengage members. Myzone provides the boost to motivation that can help you turn non-active members into loyal, lifelong customers.
- 1. Club members who wish to purchase a Myzone product can easily access an eCommerce platform via buy now buttons found in eMarketing emails or a club website.
- 2. Myzone keeps products in stock while quickly deploying orders via 2-day shipping.
- 3. Clubs receive a commission on every MZ-3 sale. Each operator may sell the belts to members at a base cost to keep prices low and drive engagement, or retain the full margin to drive increased retail ROI for the club.
Clubs no longer have to go through the challenge of keeping products in stock. Quick shipping and rewards for member referrals create an environment primed for member growth and retention.
For Myzone users - or club staff members - with questions, there is an online, around-the-clock help desk supported by Myzone offices in the USA, the UK and Australia. This service ensures that help from an English-speaking Myzone team member is available through a convenient chat session - 24 hours a day, 5 days a week.
Staff is no longer distracted by supporting a new technology in the club. Myzone's round-the-clock chat support provides quick resolution of any questions for club staff and membership.
HOW DOES MYZONE
Myzone delivers value by creating a "wow" factor in your club to attract new members, and to encourage existing members into regular exercise habits. Myzone also helps drive members towards higher-yielding products such as personal training, and to build engagement with your members to boost retention.
- ENHANCES YOUR FITNESS PRODUCT
- FACILITATES NEW MEMBER ONBOARDING
- INCREASES PERSONAL TRAINING REVENUES
- BOOSTS RETENTION
SEE VISIBLE RESULTS.
A UK Active study has found that after 24 weeks, non-Myzone® clubs had an average retention rate of 65% and a program completion rate of 35%. For facilities which introduced Myzone during the same time period, those numbers climbed to 77% and 44%, respectively.
Myzone Challenges have been shown to drive usage from 4 visits per month to 11 visits.
The Atlantic Club found that members who had purchased a Myzone® belt used the gym 25.4% more in the year since they first purchased, showing a stronger embrace by existing members.
Members who worked out 8 times or less in January 2012 without Myzone® (low users & regular users - averaging 3.98 visits) worked out a whopping 158% more times in January 2013 while using Myzone® (10.28 visits).
Who are our customers?
If you are passionate about delivering the best wellness product for your stakeholders in order to provide the most engaging and motivating experience for your community, then Myzone is the solution for you! We currently operate across the following sectors:
- NATIONAL FITNESS CHAINS
- INDOOR CYCLING STUDIOS
- LEISURE TRUSTS
- SCHOOLS, COLLEGES & UNIVERSITIES
- PT STUDIOS
- BOUTIQUE FITNESS CLUBS
- LOCAL AUTHORITIES
- INDEPENDENT GYM OWNERS
- PROFESSIONAL SPORTS CLUBS
- ARMED FORCES
- CORPORATE WELLNESS
- BOOTCAMPS & MOBILE PT
"Myzone is an eye catching addition to our new performance center! It has added value to our small group training by allowing members to visually see the immediate results of their hard work during class!"
Gretchen Collins, Director of Fitness, East Bank Club, Chicago
"We have incorporated Myzone into every new membership as we see Myzone as an integral part of our members' journey and the significant role Myzone plays in our retention strategy."
George Flooks, COO, Fitness First, Middle East
"Myzone is such a great engagement tool and has so many touchpoints that it makes it much easier for staff to interact with members. In fact, our PTs say it's such an effective way of measuring workouts, giving direct feedback and motivating people, that they feel quite lost when not using it when they train people elsewhere."
Chris Southall, Director, Village Urban Resorts, UK
"Myzone is cutting edge tracking technology that differentiates SNAP clubs around the world. It highlights to our members that getting health and fitness results is really about putting the effort in – month in, month out – Myzone measures that effort and provides the motivation to make that happen."
Peter Taunton, Founder/CEO, Snap Fitness