When was the last time you had a really great service experience? Think back. Whether it was in a restaurant, a consumer goods store, or even a hotel, why was the experience so great? What was the brand? What were the employees like? It’s almost certain those employees were passionate about the product they were putting
Tuesday, 19 September 2017 by kes_nee
How would you like to increase your fitness business’ monthly revenue by thousands of dollars each month? These 6 strategies generate more revenue for your studio, but they also provide your members with tons of value that make the extra money they spend worth it. 1. Challenges These are different from your normal workout classes and
Thursday, 25 May 2017 by kes_nee
It’s an exciting time in fitness with growth in every direction. Boutique studios, franchises, and specialty gyms are opening on every corner. Yet nearly everyone in these fitness businesses are asking themselves some obvious, but difficult questions: How can I maintain my revenues? Am I creating a unique experience? Is my retention rate holding up?
As a fellow fitness industry veteran, I can relate when it comes to the “M” word. Yes, I am referring to “marketing.” I can hear the sighs and groans from other club and studio owners. We are an industry of individuals who want to “do” – train, coach, and instruct. Yet the reality is without
Technology within the fitness industry continues to evolve. The use of exercise wearables is not slowing down and according to Statista, the global wearables market is expected to reach a value of 19 billion U.S. dollars in 2018, more than ten times its value five years prior. Yet as fitness professionals, why is this important?