September 20, 2016
MYZONE boosts usage at Leominster Leisure Centre
MYZONE is helping to boost usage figures at Leominster Leisure Centre in Herefordshire with users of this fitness tracking technology visiting the centre twice as much as those who don’t.
The Leominster centre is operated by Halo, an award-winning social enterprise which runs 19 sport and leisure centres throughout Herefordshire, Bridgend County Borough and Shropshire on behalf of local authorities. In recent years they’ve invested millions in their facilities and services in a bid to get people exercising more often.
Halo first trialled the fitness tracking technology in August 2014 and, since September 2015, it has offered the more versatile MYZONE MZ-3. Around 15 per cent of its membership uses the technology and, crucially, those members are using the facilities more often – on average 2.9 visits a week compared to 1.1 for the general membership.
According to Paul Bedford, an expert from the organization The Retention Guru, people who visit a centre twice a week remain members for seven months longer than those who visit just once a week. Matt Smith, centre manager at Leominster Leisure Centre, knows that many of the visitors to Halo are classic ‘dip in, dip out’ exercisers and their biggest challenge when life is busy is motivation. “This system helps with that issue,” says Matt. “When people can see – quickly and easily – the real difference they’re making to their health and wellbeing, they want to come back and do more. We are about to launch MYZONE at Hereford Leisure Centre and we hope to see similar positive results.”