January 19, 2017
The fitness studio franchise, YourZone45, is gearing up for the launch of its fifth site. The burgeoning business, which has partnered with MYZONE® for its UK expansion, is due to open a new studio in West Yorkshire this spring.
YourZone45 studios offer comprehensive 45 minute interval training workouts designed to make members fitter, stronger and faster. Developed by personal trainer Chris Elms, YourZone45 currently has four studios in Braintree, Chelmsford, Colchester and Colliers Wood.
The studios are 2,000 – 3,000sq ft in size with a target of 300 members per studio. Set in small group environments, YourZone45 sessions combine the energy and community of a group exercise class with the individual attention and guidance of a personal training session.
Each workout is delivered by a YourZone45 Fitness Coach and guided by a heart rate system, with members’ heart rate percentages displayed on screens. The goal is for members to achieve 84-100 per cent of their maximum heart rate for at least 12 to 20 minutes so they continue to burn calories for up to 36 hours after their workout.
“We started out using Polar as our preferred heart rate system provider. We thought it was similar to MYZONE®, but after a few problems we decided to look at MYZONE® in more detail and compare the two,” says Elms.
“That’s when I realised I’d made a mistake not going with a product that has been designed specifically for gym operators. It was clear that our members would benefit far more from the product. We switched to MYZONE® and it’s been the best decision we’ve made; it not only looks better in the studios, but members are far more engaged in the workouts,” he says.
MYZONE® is included in the cost of membership and approximately 95 per cent of members are using the technology.
“As an operator, you need to continually improve your model to keep members engaged and encourage them to return. The value for money offered by MYZONE® is exceptional – the benefits you get from using the technology far outweigh the costs.”
Cited as one of the hottest wearables of 2016, MYZONE® is working with more than 3,500 facilities across 32 countries.
For more information on YourZone45 visit www.yourzone45.co.uk