3-1-5 Health Club in Lancaster has teamed up with the MYZONE system to make Lancaster and the Bay area one of the healthiest communities in the country as part of three-year research project worth more than £1m.

Launched on National Fitness Day, the Shake it Up campaign aims to transform the lives of 500 inactive local residents through exercise over the next three years. Participants receive a 50 per cent discount on 3-1-5 membership and commit to one exercise session a week at the family club. As well as offering X-Force equipment, which uses negative resistance to give clients double the results in half the time, the club has introduced 60 small group training sessions catering specifically for campaign members.

The participants also receive a free MYZONE activity tracker belt to monitor their activity and progress and to keep them motivated.

“One of the industry’s key challenges and business focuses is retaining customer interest and retaining members. The MYZONE system supports and facilitates this and we’re utilizing the technology to create challenges with prizes to reward effort and increase interaction between staff and other members,” says Ceri Smith, co-founder of 3-1-5 Health Club, which is initially funding the campaign.

Participant data from the MYZONE system will be collated each quarter along with measurements and psychological information, which will be validated by the University of Solent. After 12 months, the data will be presented to the local Clinical Commissioning Group, NHS, MPs and UKActive. 

“The Shake it Up campaign is putting the knowledge and expertise of our sector at the forefront of the industry, government and NHS to prove how health clubs can support the NHS in treating inactivity and its related conditions. We believe that every club in the UK should roll this scheme out to their own local community,” says Smith.